5 Blocks. 15 Modules. One System That Works.
The Foundation
Module 01
Profile Perfection
Module 02
The Algorithm Decoded
Two LinkedIn algorithms. Same behavior rewarded by both. Learn what actually drives distribution and how to work with the system instead of against it.
Module 03
The Content Playbook
The five content pillars every business owner should be posting from. Includes templates, hooks, and a 30-day content calendar you can start using immediately.
The Foundation
Module 01
Profile Perfection
Every section of your profile is real estate. Most people leave 60% of it empty. Learn how to optimize every field so your profile works 24/7 whether you’re posting or not.
Module 02
The Algorithm Decoded
Two LinkedIn algorithms. Same behavior rewarded by both. Learn what actually drives distribution and how to work with the system instead of against it.
Module 03
The Content Playbook
The five content pillars every business owner should be posting from. Includes templates, hooks, and a 30-day content calendar you can start using immediately.
Network & Engage
Module 04
Your Likes Are Leads
Every like, comment, and reaction is a data point. Learn how to use engagement patterns to identify prospects, warm up cold connections, and turn passive scrollers into active conversations.
Module 05
The Power of Tagging
Tagging is the fastest way to expand reach without spending on ads. Learn the strategic tagging framework when it works, when it backfires, and how to use it without being annoying.
Module 06
Bridging Physical + Digital
Every networking event is three LinkedIn opportunities, not one. Learn how to connect the room to your online presence so no handshake goes cold.
Network & Engage
Module 04
Your Likes Are Leads
Every like, comment, and reaction is a data point. Learn how to use engagement patterns to identify prospects, warm up cold connections, and turn passive scrollers into active conversations.
Module 05
The Power of Tagging
Tagging is the fastest way to expand reach without spending on ads. Learn the strategic tagging framewor when it works, when it backfires, and how to use it without being annoying.
Module 06
Bridging Physical + Digital
Every networking event is three LinkedIn opportunities, not one. Learn how to connect the room to your online presence so no handshake goes cold.
Habits & Platform Mastery
Module 07
The 15-Minute Daily Routine
A repeatable 15-minute daily habit that beats most people’s strategy. Includes exactly what to do, when to do it, and how to make it stick even in busy weeks.
Module 08
Thought Leadership & Own Your Lane
You don’t need to be famous to be a thought leader. You need to be useful, consistent, and specific. Learn how to identify your lane and own it.
Module 09
Platform Mastery
LinkedIn is not static. Features change, formats evolve, best practices shift. Learn how to stay current without chasing every trend.
Habits & Platform Mastery
Module 07
The 15-Minute Daily Routine
A repeatable 15-minute daily habit that beats most people’s strategy. Includes exactly what to do, when to do it, and how to make it stick even in busy weeks.
Module 08
Thought Leadership & Own Your Lane
You don’t need to be famous to be a thought leader. You need to be useful, consistent, and specific. Learn how to identify your lane and own it.
Module 09
Platform Mastery
LinkedIn is not static. Features change, formats evolve, best practices shift. Learn how to stay current without chasing every trend.
Advanced
Module 10
Messaging & DM Strategy
The DM is the highest-conversion tool on LinkedIn. Learn how to write messages people actually respond to, without sounding like spam or every other pitch they get.
Module 11
Company Page Strategy
Your company page is either an asset or a liability. Learn how to make it work for your business attracting employees, prospects, and partners without buying ads.
Module 12
Network Health
Not all connections are equal. Learn how to audit, prune, and grow your network strategically so your reach improves without adding a single new connection.
Advanced
Module 10
Messaging & DM Strategy
The DM is the highest-conversion tool on LinkedIn. Learn how to write messages people actually respond to, without sounding like spam or every other pitch they get.
Module 11
Company Page Strategy
Your company page is either an asset or a liability. Learn how to make it work for your business attracting employees, prospects, and partners without buying ads.
Module 12
Network Health
Not all connections are equal. Learn how to audit, prune, and grow your network strategically so your reach improves without adding a single new connection.
Stay Ahead: Analytics, AI Visibility, Video
Module 13
Analytics & What to Track
Most LinkedIn analytics are vanity metrics. Learn the four numbers that actually predict business results, and how to build a monthly review that takes 10 minutes.
Module 14
AI Visibility (AEO/GEO)
LinkedIn is now the #2 most cited domain by AI ahead of Wikipedia and every major news publisher. Learn how to structure your profile and content so ChatGPT, Perplexity, and Claude find and cite YOU when someone asks about your industry.
Module 15
Video on LinkedIn
Video gets 5x the engagement of text posts on LinkedIn. This module covers the mistakes to avoid, the format rules that actually work, the 60-second structure that lands every time, and the setup you can do with a phone and a window.
All of this runs on LinkedIn's free version. No Sales Navigator required. No Premium. Just the platform you already have and a system that makes it work.
Stay Ahead: Analytics, AI Visibility, Video
Module 13
Analytics & What to Track
Most LinkedIn analytics are vanity metrics. Learn the four numbers that actually predict business results, and how to build a monthly review that takes 10 minutes.
Module 14
AI Visibility (AEO/GEO)
LinkedIn is now the #2 most cited domain by AI ahead of Wikipedia and every major news publisher. Learn how to structure your profile and content so ChatGPT, Perplexity, and Claude find and cite YOU when someone asks about your industry.
Module 15
Video on LinkedIn
Video gets 5x the engagement of text posts on LinkedIn. This module covers the mistakes to avoid, the format rules that actually work, the 60-second structure that lands every time, and the setup you can do with a phone and a window.
All of this runs on LinkedIn's free version. No Sales Navigator required. No Premium. Just the platform you already have and a system that makes it work.
Ready to start with the curriculum?
Ready to start with the curriculum?
Ready to stop being LinkedIn’s best kept secret?
Book a free 30-minute strategy call. We’ll talk through where you are, where you want to be, and which format fits how you actually work.